Valentines Day was originally a pagan festival that was renamed after two early Christian martyrs named Valentine. The day is best known for the act of lovers exchanging love notes, more commonly known as Valentines. The day became known and associated with romantic love in the High Middle Ages period.
In the mid 1800's Valentines Day became even more popular, with the act of exchanging handwritten notes being the normal mode of lovers exchanging their feelings of said love.
In the mid twentieth century, all the card companies and flower shops got together and decided they needed a holiday to make billions of dollars. They "sold" this holiday to all the females in the land and the males were forced to comply and purchase items from the evil empire of card companies and flower shops. Soon, jewelery retailers, candy makers and owners of eateries joined in the cabal, as they wanted a piece of the multi-billion dollar pie too. This led to our modern day Valentines Day.
A few decades ago, some of the leaders of the cabal decided they needed another holiday to put billions more in the coffers...and so, they created Sweetest Day.
But that's another post.
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